Inspired by Chicago’s motto, “Urbs in Horto” which translates to “City in a Garden, this floral-like logo for the city of Chicago encapsulates the organic shapes of nature while also reflecting the structural design of the city’s famous architecture in one design. The banner designs also incorporate organic shapes that embody the many green spaces in the city as well as the waters of Lake Michigan while highlighting some of Chicago’s best known landmarks that make it appealing to residents and tourists, even tourists in their own city.

It can be said that, unofficially, Chicago already has a logo in their flag with the 4 red stars and 2 blue bands that any Chicagoan recognizes. So here, incorporating those colors, the branding can fit right along with the flag.